Original Rolo Animation Drawing 1985 — Eric Goldberg

A Piece of British Advertising History

Before Eric Goldberg became the Disney animator behind the Genie in Aladdin, he was creating magic for British television. This is an original hand-drawn animation pen drawing from the iconic 1985 Rolo chocolate commercial — produced at Pizazz Pictures, London where I worked as Eric's assistant.

Drawn in Goldberg's distinctive style but with  a water colour brush pen (and Tippex!) on 12-field pegged animation paper, this is a genuine working drawing from the production — not a print, not a reproduction. The real thing.

Why This Piece Matters

• Original production artwork — one of a kind
• By Eric Goldberg, Disney Legend and animator of Aladdin's Genie
• From one of Britain's most beloved chocolate commercials
• 40 years old — a rare survivor from the golden age of hand-drawn TV advertising
• 12 field size on pegged animation paper, as used in professional production

Watch the Original Commercial

Watch the 1985 Rolo commercial on YouTube →

Supplied with provenance information. Ideal for animation collectors, advertising art enthusiasts, and anyone who grew up with this classic ad.